6-KeyDimensions™

1 - Strategic Vision & Consumer-Centric Leadership

Q1. Our company has a clear vision of what it wants to become over the next 3 to 5 years.

Q2. Our current strategy takes into account the expectations of the end consumer, not just those of our direct clients.

Q3. Key decisions are aligned with a transformation ambition, not solely with short-term objectives.

2 – Customer Culture & Field Insights

Q4. We have reliable and regular insights into the expectations, behaviors, and usage patterns of our end customers

Q5. Our teams (marketing, sales, network) share a consumer-oriented culture.

Q6. Field feedback is taken into account in our strategic decisions.

3 – Value Proposition & Brand Differentiation

Q7. Our brand clearly stands out from competitors through its positioning and promise.

Q8. Our customer segmentation is relevant, actionable, and adapted to market evolutions.

Q9. Our pricing strategy reflects our positioning and the value perceived by the end customer.

4 – Field Activation & Partner Alignment

Q10. Our touchpoints (physical, digital, partners) deliver a customer experience consistent with our brand promise.

Q11. Our intermediaries (franchisees, distributors, salespeople) are trained and engaged in enhancing our brand.

Q12. We provide practical tools to support field activation and alignment across teams.

5 – Team Empowerment & Organizational Agility

Q13. We track relevant indicators to steer both customer experience and our transformation.

Q14. Our teams are able to quickly adapt their actions based on market feedback.

Q15. Operational teams are empowered and autonomous in activating the strategy.

6 – Go-to-Market Strategy & International Readiness

Q16. We have a clear go-to-market strategy adapted to our various channels (retail, e-commerce, franchise, etc.).

Q17. Our launches or rollouts are structured, planned, and based on an omnichannel logic.

Q18. Our organization is ready to efficiently deploy its strategy in new markets or countries.