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What if you shaped your strategy like a premium brand, even if you’re not one?
Consulting & outsourced management. Marketing strategy and business development inspired by the methods of luxury brands.
From selective beauty to franchising, from industry to retail, our “Collection” of experts in Go-to-Market, customer culture, differentiation and premiumisation helps companies fuel growth, protect their margins and cultivate desire — by decoding and adapting the secrets of premium brands.
Our ambition: to help you create more value, win over your customers and strengthen your profitability for the long term.
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What do a beauty brand, a manufacturer, a service provider, a retailer, a franchise leader — and even a boardroom —
have in common?
They all need strategies and methods that create desire,
deliver value, and drive sustainable growth.
At The Collection, we’ve turned 30 years of premium brand experience into three complementary practices:
THE STORY BEHIND THE COLLECTION
Where it all began…
For more than 30 years, we have supported selective beauty brands of all sizes — from large groups undergoing strategic transformation to young brands laying their very first foundations.
Over the years, we have witnessed the immense potential of independent brands — indie brands — as well as the challenges their founders face: lack of structure, limited resources, and complex decisions to make alone.
Beauty Rise™ was born from this reality: a method designed for start-ups and scale-ups, giving founders the tools, reflexes and methods used by industry leaders to help them progress faster, more confidently and more sustainably.
With time, we also realized that these same principles could transform many other sectors — from industry and services to retail and franchising — where success depends as much on profitability as on the quality of the customer experience.
This led to the creation of the CustomerFirst™ method, designed to help companies across industries create desire, capture value and sell with the power of premium brands — while strengthening their margins and long-term growth.
Finally, this dynamic naturally extended into the executive sphere, leading to the creation of BoardAdvisory™, which helps executive committees and boards of directors align strategy, brand and growth around one single starting point: the customer.
Today, The Collection supports:
– independent beauty & wellness brands with Beauty Rise™,
– manufacturers, service providers, distributors and networks with CustomerFirst™,
– executive teams and boards of directors with BoardAdvisory™.
Our belief: Growth is born from desire. Desire begins with the customer. And when it is well orchestrated, it becomes a story that is both sustainable and profitable.
CONTACT US
Get in touch and let us know how we can help
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CustomerFirst™
CustomerFirst™ is a hybrid
Consulting + Coaching method designed to help manufacturers, service providers, distributors and franchise networks reconnect with the end consumer, strengthen perceived value and protect their margins — while cultivating desire.
Beauty Rise™
Beauty Rise™ is a support program designed to help emerging beauty and wellness brands accelerate their growth by structuring their foundations, clarifying their strategy, and transferring the methods and reflexes of leading groups — to do better, faster, and with greater confidence.
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