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What if you shaped your strategy like a premium brand, even if you’re not one?
Consulting & outsourced management. Marketing strategy and business development inspired by the methods of luxury brands.
From selective beauty to franchising, from industry to retail, our “Collection” of experts in Go-to-Market, customer culture, differentiation, and premiumization helps companies attract customers, create more value, improve profitability, and sell better.
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What do a beauty brand, a manufacturer, a service provider, a retailer, a franchise leader — and even a boardroom —
have in common?
They all need strategies and methods that create desire,
deliver value, and drive sustainable growth.
At The Collection, we’ve turned 30 years of premium brand experience into three complementary practices:
THE STORY BEHIND THE COLLECTION
Where it all began…
For over 20 years, we worked with luxury beauty brands — where marketing doesn’t just sell products, it creates desire.
A desire that drives demand, protects margins, and makes the difference in highly competitive markets.
That’s how was born: a program designed to help selective brands refine their Go-to-Market strategy, strengthen their
How we got here…
For over 20 years, we worked with luxury beauty brands — where marketing doesn’t just sell products, it creates desire.
A desire that drives demand, protects margins, and makes the difference in highly competitive markets.
That’s how BeautiGrowth™ was born: a program designed to help beauty brands structure their Go-to-Market strategy, strengthen their teams, and generate growth through desirability.
Over time, we realised these same principles could transform many other sectors — from industry and services to retail and franchising — where success depends as much on profitability as it does on customer experience.
This led to CustomerFirst™: a method to help companies create desire, capture value, and sell with the power of premium brands — while strengthening both margins and sustainable growth.
And soon, this dynamic naturally found its place at the top — leading to the creation of BoardAdvisory™, designed to help executive teams and boards align strategy, brand, and growth around one starting point: the consumer.
Our belief: Growth starts with desire. Desire starts with the consumer. And when well orchestrated, it becomes a story that is both sustainable and profitable.
CONTACT US
Get in touch and let us know how we can help
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CustomerFirst™
CustomerFirst™ is a hybrid Consulting + Coaching method that helps companies create desire, capture value, and sell with the power of premium brands.
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BeautiGrowth™
BeautiGrowth™ is a strategic support program that helps beauty brands accelerate growth by optimizing their Go-to-Market strategy, reinforcing brand differentiation, and enhancing every touchpoint of the customer journey.
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