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High staffing costs, often misaligned or difficult to justify
Rising acquisition and marketing costs
Margins under pressure, between demanding distributors and complex logistics.
Fragile cash flow and limited resources
The challenge of standing out in an overcrowded market.
And that constant feeling of moving forward alone — in urgency, powered by energy rather than structure.
Building a beauty brand today is no easy task!
Facing the industry giants — their budgets, their teams, their data — independent brands - a.k.a. indie brands - often move forward alone.
For most founders, the day-to-day reality looks like this:
Beauty founders often move forward without a clear method or framework to structure their growth.
They have the talent, the vision, the energy — but in such a demanding market, that alone is not enough. In beauty, talent has never been enough.
What founders most often lack isn’t ambition: it’s a framework, clarity, and a space to make decisions without burning out.
And above all, they don’t always have access to the tools, support and strategic partners they need to turn their passion and momentum into solid, sustainable growth.
Because the real engine of a brand isn’t energy — it’s clarity.
BEAUTY RISE was born to bridge that gap.
Our Offer
BEAUTY RISE is a 12-week program designed to equip beauty and wellness founders with the methods, tools, expert guidance, and network they need to strengthen their foundations, refine their strategy, and gain the clarity to approach their next stage of growth with confidence.
Created by beauty industry experts, it combines the rigor of consulting, the depth of coaching, and the real-world insights of leading premium brands from Estée Lauder, Shiseido, YSL, Clarins, Mugler, and Douglas — with an additional 15 years of experience supporting start-ups and independent brands.
A results-driven, fully online format — for efficiency and flexibility — 2 to 4 hours per week — designed to maximize impact without slowing down your business. Each 12-week journey combines collective learning and individual coaching, bringing together up to 10 non-competing brands per cohort for a focused and collaborative experience.
Our 3 pillars:
The program is built around three pillars that turn insight into execution:
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A clear method — drawn from the proven structures of leading beauty groups, adapted to the agility and realities of indie brands.
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A human approach — based on mentorship, group sessions, and personalized guidance.
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Practical tools — ready-to-use templates, dashboards, and playbooks to move fast from insight to action.
Accessible by design, not by compromise.
Each cohort brings together up to 10 non-competing brands, combining collective and individual learning:
→ 2-hour cohort sessions led by industry experts — to learn, share, and grow together.
→ 1:1 coaching sessions for strategic or confidential topics, ensuring personalized guidance.
→ Dedicated office hours & ongoing Q&A — to overcome roadblocks quickly and stay on track.
→ Practical frameworks, exercises & templates — from pricing grids and KPI dashboards to GTM roadmaps and growth planners.
→ Tailored tool library & peer learning — to apply proven methods to your brand’s unique challenges.
Because at this stage, every penny counts — and every decision should drive results.
Our Signature Programs
2
Complementary programs to support
every stage of your growth
12 WEEKS TO STRUCTURE YOUR BRAND AND PREPARE FOR SUSTAINABLE GROWTH
What is it ?
A 12-week strategic program designed to help founders structure their brand and strategy for sustainable growth — by:
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Clarifying their story, ideal consumer, and business model
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Defining their go-to-market and distribution strategy
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Building their first 90-day growth plan
Who is it for ?
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Emerging brands in the launch phase (0–500K£ in annual revenue), teams under 5 people)
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Founders looking to structure their business fundamentals and build a solid foundation for growth.
The Promise
Designed for emerging brands that have validated their idea and begun to find their market — but now need structure and clarity to turn potential into performance.
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Validate your brand story, ideal consumer and business model.
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Structure your pricing and margins strategy to truly finance growth.
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Define your go-to-market and distribution strategy.
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Clarify your priorities, key indicators and your first 90-day action plan.
Every lever a beauty founder needs to assess, align, and strengthen to build a clear, consistent, and retail-ready brand — with the opportunity to identify, discuss, and immediately apply practical, results-driven solutions.
Format : 2 hours per week
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Collective bootcamps (2h/week for 12 weeks) — learn, share, and progress with fellow founders.
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Two individual coaching sessions (1h each) — kick-off and wrap-up to personalize your roadmap.
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Ongoing Q&A via dedicated WhatsApp group — quick answers, steady support.
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Practical exercises and ready-to-use templates — to turn learning into execution.
Price: £3,000 (excl. VAT)
Program details
Phase 1 – Fundamentals
(Weeks 1–4)Lay the foundations of your brand and business model
W1 – Vision & Brand Basics → Define your brand essence, story & USP.
W2 – ICP & Personas → Identify your ideal customer and buying triggers.
W3 – Finance Starter → Understand costs, margins, and breakeven point.
W4 – Go to Market (GTM) Basics → Choose your right channels and routes to market.
Phase 2 – Activation
(Weeks 5–8)Turn your brand into a sellable proposition and create traction.
W5 – Pitch & Distribution → Build your first buyer pitch and identify retail opportunities.
W6 – Awareness Starter → Build your first PR & social calendar (90 days).
W7 – Sell-Out Starter → Learn to activate sell-out: sampling, CRM, POS tools.
W8 – Pricing Fundamentals → Build your pricing grid & avoid costly mistakes.
Phase 3 – Roadmap & Execution
(Weeks 9–12)Turn insights into action and prepare your first growth stage.
W9 – KPIs for Founders → Track what truly matters for your growth.
W10 – 90-Day Plan (Part 1) → Build your first action plan.
W11 – 90-Day Plan (Part 2) → Refine and finalize your plan with visibility priorities.
W12 – Wrap-Up → Consolidate tools & validate your 6-month roadmap.
Program deliverables
After each session, participants leave with concrete, ready-to-use tools:
Templates, dashboards, and frameworks designed to make them autonomous.1. Brand Narrative Canvas
Define your brand’s vision, story, and unique value proposition with clarity and coherence.2. Ideal Consumer Profile (ICP) Canvas
Identify your ideal customer, their motivations, and buying triggers — so every action hits the right target.3. Mini Finance Dashboard
Understand your numbers from day one: costs, margins, and breakeven for smarter financial decisions.4. Go-to-Market Starter Map
Choose and prioritize your first sales channels to generate early, consistent traction.5. Pitch Deck Light + Distributor Checklist
Present your brand professionally to buyers and partners — tell your story like a pro.6. Awareness Starter Calendar
Plan your first 90 days of communications across PR, social media and influencer channels.7. Pricing Grid
Set confident, profitable prices aligned with your positioning and market expectations.8. Action Planner (90-Day Plan + 6-Month Roadmap)
Turn structure into execution — organize priorities, KPIs, and ownership for ongoing growth.-
12 weeks to DRIVE GROWTH and prepare your brand to scale
What is it ?
A 12-week strategic program designed to help independent beauty brands strengthen their business model, improve profitability, and expand into new markets with precision and control.
Who is it for ?
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Growing brands generating between £500K and £3M in annual revenue — with proven traction and readiness to scale..
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Founders seeking to structure their growth, expand across Europe and international markets, and build a long-lasting brand.
The Promise
Created for independent beauty brands that have already demonstrated traction — but now need structure to break through their next growth plateau.
The goal: help established indie beauty brands activate the key levers of scalability — market, offer, business model and organization — to grow with control and clarity.
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Clarify where to play: the markets, categories and channels that will maximise your ROI.
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Optimise pricing, commercial terms and your product portfolio to strengthen profitability.
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Build your growth and retail playbook (buyer deck, distributor readiness, on/offline activation plan).
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Align your team, KPIs and leadership routines to manage growth with discipline.
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Formalise a 90-day acceleration plan and a 6-month roadmap that keeps your execution focused and efficient.
… and much more, with the opportunity to identify, discuss and immediately apply concrete, business-driven solutions.
Format : 4 hours per week
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Weekly expert 1:1 sessions (90 min) — apply proven models to your specific growth challenges.
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Dedicated office hours (30 min) each week — to resolve roadblocks quickly and get targeted guidance.
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Weekly group sessions (2h) — frameworks, case studies, and peer learning with fellow founders.
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Tool library — personalized resources and templates tailored to your brand’s needs.
Price: £9,000 (excl. VAT)
Program details
Phase 1 – Focus to Grow
(Weeks 1–4)Define your most profitable markets, products, and channels.
W1 – Market & Opportunity Focus → Identify your most valuable growth arenas.
W2 – Product & Portfolio Review → Understand which SKUs truly drive growth and differentiation.
W3 – Pricing Power & Margin Discipline → Build defendable, value-based pricing across markets.
W4 – Market & Channel Strategy → Prioritize markets and routes with the highest ROI and readiness.
Phase 2 – Activation
(Weeks 5–8)Design your growth playbook and GTM engine.
W5 – Retail & Regulatory Readiness → Ensure your brand and packaging are compliant and shelf-ready.
W6 – Brand Story & Buyer Deck → Craft a story that sells — to buyers and consumers alike.
W7 – Awareness & Activation Levers → Plan efficient visibility strategies per market — digital & retail.
W8 – Omnichannel Strategy & Consistency → Create coherence across DTC, retail, and marketplaces.
Phase 3 – Roadmap & Execution
(Weeks 9–12)Turn strategy into measurable growth and a scalable organization.
W9 – Trade Terms & Negotiation Mastery → Strengthen your position in B2B discussions.
W10 – Sales Forecast & KPI Dashboard → Set realistic sales targets and monitor performance.
W11 – Leadership & Team Readiness → Upgrade structure, mindset, and routines for scale.
W12 – Growth Roadmap & Execution Plan → Translate strategy into clear priorities and timelines.
Program deliverables
After each session, participants leave with concrete, ready-to-use tools :
Templates, dashboards, and frameworks designed to make them autonomous.1. Where to Play Canvas + Opportunity Scorecard : Focus where growth really happens — identify your most promising markets, categories, and channels to allocate resources where ROI is highest.
2. Growth Portfolio Matrix : Clarify what truly drives growth — analyze your product mix by performance and profitability to focus on your most powerful SKUs.
3. Pricing Waterfall Template : Regain control over your margins — track how pricing, discounts, and costs affect profitability and identify hidden value leaks.
4. Market & Channel Opportunity Canvas : Decide where to expand — compare countries and sales routes by potential and readiness to define your expansion roadmap.
5. Retail Readiness Checklist : Avoid costly launch obstacles — ensure your offer, pack, and claims are retail-proof and compliant.
6. Buyer Deck Template : Sell your brand more effectively to buyers — combine storytelling and commercial proof into a compelling presentation.
7. Awareness Playbook : Amplify visibility where it matters — plan the right PR, influencer, and digital mix per market.
8. Omnichannel Strategy Canvas : Achieve consistency across all touchpoints — align DTC, retail, and marketplaces for synergy and control.
9. Distributor Pitch Pack + Negotiation Checklist : Negotiate from a position of strength — protect margins and clarify your trade terms with confidence.
10. Sales Forecast Model + KPI Dashboard : Keep your growth under control — forecast, track, and adjust sales and ROI with real-time visibility.
11. Organization & Leadership Canvas :Build a team ready to scale — align structure, decision-making, and leadership routines for sustainable growth.
12. 90-Day Acceleration Plan + 6-Month Roadmap : Turn strategy into execution — structure priorities, KPIs, and accountability to sustain momentum beyond the program.
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Program
For START-UP brands
(0 – 500 K£)
STRENGTHEN the foundations
CLARIFY the positioning, pricing, and distribution...
to BOOST your growth.
Program
For SCALE-UP brands
(500K£ – 3 M£)
REINFORCE your business model
OPTIMIZE margins,
organization, distribution...
and get ready to SCALE
You have the idea, the vision, the product. Now it’s time to give it structure — to make it last.
Your brand has proven its potential. What you need now is a clear framework to grow sustainably.
Our Method: From Insight to Action
Each BEAUTY RISE program follows a 4-step journey
Optimize
Consolidate achievements and accelerate growth.
Activate
Implement the plans, measure results, and adjust as you go.
Structure
Clarify your strategy and prioritize key actions.
Diagnose
Understand your brand’s strengths, challenges, and growth levers.
A proven framework inspired by leading beauty groups — adapted to the agility of indie brands
Tangible results within 90 days.
The results.
In just 90 days, everything changes!
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Retail-ready — faster.
Brands built to operate in weeks, not months. -
Profitability — reinforced.
Fair pricing, protected margins, and a clear understanding of your performance drivers. -
A unique value proposition.
Sharp positioning. A focused market approach. No noise, no dilution. -
Visibility that converts.
Communication that drives sell-out and aligns marketing, retail, and community. -
An aligned team.
A clear roadmap, shared priorities, and a founder confidently back in the driver’s seat.
Clarity, control, and confidence
The three conditions for sustainable growth.
When Clarity, Control, and Confidence take hold,
Growth reaches a new dimension — the strength of the Collective.
LEARN
Exclusive masterclasses in pricing, retail, digital, and leadership.
CONNECT
A trusted network of founders, experts, and buyers.
GROW
Ongoing support and partnership opportunities all year long.
Together. Further. Stronger.
The Power of Community
Because the journey doesn’t end after 12 weeks, we believe no brand founder should grow alone.
At the end of your program, you’ll have the opportunity to join the BEAUTY RISE Community — a trusted network of founders, experts, distributors,, investors...
A space to keep learning, sharing, and growing together — where collective intelligence becomes your next growth advantage.
Because together, we always go further, stronger.
Strategic blindness.
90% of independent beauty brands disappear within three years — not for lack of talent or product, but for lack of strategic clarity and structure.
Inefficiency.
Up to half of their budget vanishes in avoidable mistakes, isolated initiatives, and untested ideas.
A lot of energy, for little return.
Missed opportunities.
Every month without clear direction means lost visibility, market share slipping away, and fading momentum.
And that time… never comes back.
The same mistakes, again & again.
In Europe, nearly 700 new brands launch every year. Founders who progress alone miss out on the experience and collective intelligence of those who’ve already walked the path.
The Real Cost of Inaction
Strategic blindness.
90% of independent beauty brands disappear within three years — not for lack of talent or product, but for lack of strategic clarity and structure.
Inefficiency.
Up to half of their budget vanishes in avoidable mistakes, isolated initiatives, and untested ideas.
A lot of energy, for little return.
The same mistakes, again & again.
In Europe, nearly 700 new brands launch every year. Founders who progress alone miss out on the experience and collective intelligence of those who’ve already walked the path.
Missed opportunities.
Every month without clear direction means lost visibility, market share slipping away, and fading momentum.
And that time… never comes back.
The countdown is on — 5...4...3...2...1...
JOIN US!
Didier Picard
Delphine Vaysse
Who are we ?
Two beauty industry experts driven by one conviction: independent brands are reshaping modern beauty and represent the future of the industry.
Bold and agile, indie brands often move forward without the structure, tools, or best practices that major groups have at their disposal.
After leading international brands and supporting numerous startups and scaleups, we wanted to build a bridge between these two worlds — a framework, a method, and a transfer of experience that help young brands grow without losing their soul.
BEAUTY RISE — the growth partner for indie beauty & wellness brands.
Industry expertise
50+ years of combined experience in selective beauty
With careers at Estée Lauder, Shiseido, Yves Saint Laurent, Clarins, Mugler, and Douglas, we bring an insider understanding of what makes a brand both desirable and profitable.
Business & Human Approach
Consulting meets coaching.
For 15 years, we’ve been supporting and mentoring beauty start-ups and scale-ups in France and abroad. We combine strategic structure with founder-centered mentorship — guiding each brand with equal parts data and empathy, to build models designed to last.
Proprietary Tools
From insight to action — fast.
Custom templates, frameworks, and playbooks, plus AI-powered performance tools built specifically for indie founders — to start creating value from day one.
Exclusive Network
Direct access to the right people.
A carefully curated ecosystem of investors, buyers, distributors, brands, and partners — opening the doors that accelerate your growth
Choose the program that fits your growth stage:
→ Programs
→ Pricing
→ Next sessions
Join the next BEAUTY RISE cohort.
Everything starts with a short online application — so we can understand
your brand, your stage, and your needs.
Ready to RISE ?
Together. Further. Stronger.
It’s more than a tagline — it’s our way forward.
Growth and success never happen by chance; they come from a clear vision,
a rigorous method, and the right partners.
If you’re ready to take your brand to the next level, let’s rise together.
