Struggling with declining sales, squeezed margins, and fierce competition ?
Facing challenging market changes that put your business at risk ?
Sales & Marketing solutions for Consumer-Facing industries
Manufacturers & Service providers
Boost sales, improve margins and achieve sustainable growth by applying the secrets of successful luxury brands to your business
Discover why luxury brands outperform others and how your business can benefit
Declining sales ?
Squeezed margins ?
Brand fading ?
Outdated business model ?
steps to:
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Boost the sales efforts of your teams
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Move from product marketing to customer marketing
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Differentiate and premiumise your proposition
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Gain access to new markets
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Create irresistible offers
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Did you ever wonder why luxury outshines other industries?
Because luxury brands master the art of consumer focus — transforming aspirations into reality. It's not just products; it's about crafting dreams.
Feeling stuck? You're not alone
If you've found your way here, chances are you're feeling the pinch. Are your sales stagnating? Are costly promotions eating into your margins? Is your brand losing its lustre? Are your prices becoming your main point of differentiation? Or is it competition that's getting tougher, partner loyalty that's wavering, or consumer habits that are constantly changing? You've been playing by the rules, but let's face it, the game is changing!
Embrace Change with Confidence
In luxury, understanding the customer is key - not just selling, but serving their dreams. At The Collection, we've spent 30 years building our expertise by aligning marketing with the heartbeat of the consumer and then fishing where the fish are. We help shift the focus from 'selling to' to 'creating for' customers. It's a different mindset. Surely the age of the product is over! Here comes the Age of the Client. Let's transform together; let's grow your business in a sustainable way.
Insight to Impact
This is where the real magic happens. Imagine your products not just making it to the shelf, but becoming the ones people reach for first. This isn't just for the big names in fancy industries like luxury; it's possible for your business too. It's about shifting the focus a bit - from just selling to really connecting with people's needs and desires. This is what people buy !
Navigate New Horizons with CustomerFirst
Let CustomerFirst be your guide. It's not about throwing away the old, it's about improving it, adding value at every touch point, from producer to consumer. We'll work with you to understand how best to adapt our proven 5-step methodology to the specific challenges of your business and make your customers an offer they can't resist.
Let's Make It Happen
Change can be daunting, but you're not alone. We're by your side, every step of the way.
Why not start with a conversation? Book a free session with us, and let's explore how to make your business everyone’s favorite.
Welcome to a unique transformation opportunity for your business !
Didier Picard, CEO & Founder
Who are we to give this speech?
Who is the Collection ?
We are a boutique consulting agency. We are a 'Collection' of experts with a strong background in Sales, Marketing and Management. For 30 years, we have been managing businesses, providing strategic & operational consulting to business owners, executives and boards of directors specialized in luxury products & services specialized in luxury products & services, .
One day came the revelation: the core principles of our work in luxury could easily be applied to many other industries. Convinced that non-luxury businesses, especially those facing market or consumer change, could benefit from our experience in luxury cosmetics, we developed CustomerFirst, a methodology that helps consumer-facing businesses make the consumer-centric shift to drive their sales, margins and brand image to new heights while ensuring sustainable growth.
To find out more about us, visit our Meet The Experts section
©Christian Louboutin
Is CustomerFirst right for every company?
Will it work for my business ?
In the dynamic dance of business evolution, not every method fits every rhythm. Introducing CustomerFirst – a transformative approach that borrows the secrets of luxury brands to jazz up sales, margins, and brand image for companies that look to achieve sustainable growth. But, here's the rub: is this dance suitable for everyone, or are some left with two left feet?
The right fit – Or not?
Imagine CustomerFirst as a finely tailored suit. It's designed with precision, care, and a touch of magic. Yet, not everyone fancies a suit, right? Some might prefer the casual comfort of jeans and a T-shirt. And that's perfectly fine! Here’s a little guide to see if CustomerFirst is your wardrobe essential or if you're more of a casual Friday aficionado:
1. Leadership buy-In: The cornerstone
CustomerFirst thrives on commitment, not just curiosity. It's for CEOs and executive teams ready to dive deep into the pool of change, not just dip their toes. If your leadership is all in for a marathon and not just a sprint, lace up your sneakers; this might just be your path.
2. Willingness to pivot
This method isn't for the faint-hearted or the rigid. It's for those who view change as an ally, not an adversary. If your company can pivot faster than a ballerina on a good day, you're in the right studio.
3. Customer at the core
If your business model treats the customer like a distant cousin rather than a close confidante, you might need to rethink. CustomerFirst is for those who are ready to put the customer center stage, under the spotlight, and give them the standing ovation they deserve.
4. Team alignment
It's not a solo performance; it's an ensemble. If your team can harmonize like a well-tuned orchestra, embracing diverse roles but playing towards a unified melody, CustomerFirst could be your conductor.
5. Ready for the long haul
Looking for quick fixes or instant gratification? You might want to swipe left. Sustainable growth, like fine wine, takes time. CustomerFirst is for those willing to invest time, effort, and resources into cultivating a legacy, not just quarterly highlights.
Who might want to pass?
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Set in their ways: If change feels like an uphill battle and 'because we've always done it this way' is your mantra, this dance might not be for you.
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Quick fixers: Looking for overnight success? You might find the CustomerFirst journey a bit too scenic.
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Solo performers: Lone wolves might find the collaborative spirit of CustomerFirst a tad overwhelming.
You are not the first to be inspired by luxury brands' strategies.
These (now) famous brands have followed the same path !
A proven path
In an ever-changing business landscape, the CustomerFirst method stands out by transforming the adaptability and success principles of luxury brands into a growth blueprint for a diverse range of businesses. At its core, this method aligns your sales, marketing, and management with the dynamic needs of consumers, driving sales, enhancing margins, and forging a strong brand identity to secure sustainable growth.
Evidence of success
The question isn't whether the CustomerFirst method works, but how effectively it has been applied across industries. Some cases are very famous, including Apple's focus on user experience or Starbucks' customer-centric stores. Large FMCG multinationals have long understood that the value of aligning closely with consumer demands.
Opportunity awaits
The challenge is greater for organisations where consumer marketing is not at the core of the business. Some have already made the shift, as the selection below illustrates. Whether you're a division of a multinational with limited B2B2C or B2C expertise, a B2B manufacturer, a service provider or a retailer, the current shift in consumer behaviour presents a golden opportunity, but also challenges that cannot be ignored. The CustomerFirst methodology guides you through this transition, using the principles that have made luxury brands successful. It's a chance to connect directly with the end user and turn challenges into strategic advantages for sustainable growth.
Interesting idea ! Has this been tested anywhere ?
And what are the results?
The Takeaway
CustomerFirst isn't a one-size-fits-all. It's a method crafted for leaders who see beyond the horizon, for teams that play to win together, and for companies that treat customers like royalty. If this sounds like you, welcome aboard! If not, no hard feelings. After all, the business world is a tapestry of diverse approaches, and finding your perfect fit is what truly matters.
Looking for quick fixes or instant gratification? You might want to swipe left. Sustainable growth, like fine wine, takes time. CustomerFirst is for those willing to invest time, effort, and resources into cultivating a legacy, not just quarterly highlights.
Curious if CustomerFirst matches your beat? Let's talk—it's not just in your best interest, but in ours too!
At The Collection, we value time like a rare vinyl, choosing to spend 90 minutes exploring your scene rather than leading you on a dance that's not quite right.
IF YOU THINK THIS IS FOR YOU, book your complimentary session, and let’s explore your potential for transformation, growth, and undeniable success. Who knows? This could be the beginning of a beautiful dance.
Book your free 90-minute strategy session and leave with
a dynamic action plan to revive your sales & marketing strategy !
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Steps to boost sales, margins, brand image & achieve sustainable growth by applying the sales, marketing & management secrets of successful luxury brands to your business.
CustomerFirst is a transformative executive method designed to help manufacturers or service providers facing changing markets and evolving consumers to rethink their sales and marketing strategy. It is tailored for leaders and management teams who want to improve business performance, transform and achieve sustainable growth. This comprehensive programme is based on the principles that have driven success in the luxury sector, but is ingeniously adapted to a wide range of industries.
Going beyond traditional marketing and go-to-market strategies, CustomerFirst immerses decision-makers in the mechanics of consumer marketing and applies proven methods to their company's case. Designed to improve sales, margins and brand image, CustomerFirst helps executives gradually adopt a consumer-centric mindset and reflexes to independently develop and implement robust strategies that foster strong brand recognition and customer loyalty amidst market fluctuations and competitive pressures.
CustomerFirst is ideal for leaders and teams who recognise the need to adjust their business model, value proposition or go-to-market approach to initiate change and rejuvenate their business, or risk falling behind competitors and losing relevance in their market.
