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The consumer has taken power.
Today, they are #TheRealBoss
B2B manufacturer, service provider, franchise leader or retailer.
Stagnant sales ? Squeezed margins ? Marketing that’s lost its edge ?
Your offer is strong — but does your strategy appeal to the end customer?
CustomerFirst™ is a hybrid Consulting + Coaching method that helps B2B companies shift from B2B to B2B2C — think like a brand, spark desire like a retailer, and sell like a premium leader.
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You're confident in your offer — and rightly so.
But what does the one opinion that truly matters say?
The end customer. The one who defines your sales, your margins…
and your brand perception.
Most companies run customer surveys. It’s useful.
But that’s not the real question.The real challenge is this:
Is your organization truly aligned to attract, convert… and retain that customer?
CustomerFirst Score™
We designed this brand performance check-up as a true strategic mirror — to help decision-makers structure their thinking, gain perspective, and get a clear view of where their business stands… and what it could become tomorrow.
It’s built on our 6 KeyDimensions™ model ;
Vision, Positioning, Field Activation, Agility, Customer Culture, and Go-to-Market.
5 minutes. That’s all it takes.
To know if your strategy needs a fine-tune — or a full-on reboot.
No jargon. No commitment. No spam.
So, what about your brand ?
Your offer is solid.
But does your current strategy still create desire?
Today, even the best products aren’t enough.
The consumer has taken power
and their expectations now shape your future.
Still, many B2B companies stay product-driven, when everything now happens on the
customer side.
Yet if the shift toward B2B2C or B2C is inevitable, most organizations, marketing teams, and sales forces still lack the skills and methods to fully embrace it.
The result?
Stagnant sales. Pressured margins.
Marketing that no longer inspires.
Differentiation · Premiumization · Go-to-Market · Distribution - Consumer Centricity
Capability Building · Strategic Execution · Operational Impact - Value Proposition
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4
STEPS TO ACCELERATE
YOUR GROWTH
1
Diagnose & Align for Quick Wins
Uncover immediate opportunities to boost sales and margins, while aligning your teams and strategy with real market dynamics and consumer expectations.
2
Strategize & Design your Value Proposition
Craft a unique and differentiating value proposition that creates a connection with consumers and positions your business for sustainable growth.
3
Implement & Activate with Impact
Launch targeted actions to engage consumers, increase visibility, test key assumptions, improve conversion, and generate early tangible results.
4
Track, Optimize & Scale What Works
Ensure sustainable growth by tracking results, validating ROI assumptions, optimizing your strategies, and rolling out the most successful initiatives into new markets.
Discover how premium brand strategies can unlock new opportunities for your business
Why CustomerFirst™ is different
Unlike traditional consulting firms that stop at recommendations, or marketing agencies that take over your strategy, CustomerFirst guides you from strategy to execution — with your teams in the lead.
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Diagnose before you act – A strategic audit to ensure you're tackling the real issues.
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Empower your teams – Through structured workshops and proven, hands-on tools.
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Combine quick wins & long-term transformation – Deliver rapid results while laying a strong foundation for the future.
Embrace Change with Confidence
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Consulting: Strategic audit, benchmarks, and roadmap development.
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Coaching: Practical workshops to ensure ownership of tools and activation of the Go-to-Market strategy, distribution, differentiation, and premiumization.
A solid framework: CustomerFirst – 6 KeyDimensions™
Our diagnostic is built on the CustomerFirst – 6 KeyDimensions™ model,
Designed to identify the true levers of growth, differentiation, and operational performance:
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Strategic Vision & Consumer-Centric Leadership
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Customer Culture & Field Insights
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Value Proposition & Brand Differentiation
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Field Activation & Partner Alignment
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Team Empowerment & Organizational Agility
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Go-to-Market Strategy & International Readiness
This proven framework helps you uncover hidden potential and build a focused action plan aligned with your long-term ambitions.
About Us
Delphine VAYSSE / Didier PICARD
Co-creators of the CustomerFirst™ method
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We are an independent consultancy bringing together senior experts in marketing, sales, and network management — with over 30 years of experience supporting premium and luxury brands.
Our belief:
What drives desire, loyalty, and margin growth in premium brands can absolutely be adapted to your industry.
Our mission: To help you unlock the full potential of your brand and your network using proven tools and a truly consumer-driven strategy.
We’re (regrettably) not the first to take inspiration from luxury brand strategies.
Some of today’s most iconic names have already taken that path...
And they don’t seem to regret it.
Didier Picard
CEO
A few words about our philosophy.
Do you know why luxury brands consistently outperform—
even when the economy tanks and the world feels uncertain?
Simple.
Because from day one, they are radically consumer-centric.
They have no choice but to place the customer at the heart of every decision.
They don’t use marketing to push a product, they use it to spark desire.
Luxury is about making people dream. And let’s be honest: it’s hard to resist.
For over 30 years, our team has worked in the premium beauty industry — a sector where we sharpened our skills in sales, marketing, and general management, navigating waves of retail transformation and evolving consumer behaviors across continents.
Our industry was often ahead of the curve.
And companies from other sectors would regularly come knocking, asking for advice.
But we stayed in our lane… until one day, it clicked. 💡
What if everything we had learned — the shift from B2B to B2B2C and B2C, the methods we refined alongside the world’s most desirable brands — could actually be applied elsewhere?
Not by copying and pasting.
But by adapting luxury principles to the realities of manufacturers, service providers, retailers… even franchisors.
Because let’s be clear:
An industrial player doesn’t operate like a service provider.
A supplier doesn’t face the same challenges as a retailer.
And a franchisor plays a very different game from an integrated chain.
Every market has its own rules.
But ultimately, everything comes down to the same battleground:
👉 How you connect — or fail to connect — with the end consumer.
👉 How you create desire, value, and sustainable growth… with #TheRealBoss.
That’s where we come in.
Today, we help companies from all industries make this shift from a product-driven logic to a truly customer-centric culture — and we coach their teams to own it.
No need to reinvent the wheel: We’ve been turning it every day for over 30 years.
