The nature of marketing has changed so rapidly that many companies have not kept pace, making them vulnerable to savvy competitors and unable to capitalize on new growth opportunities.
Modern marketing demands a combination of creative and analytical minds, bridging the traditional creative realm with data-driven insights.
Brand equity is too critical to be left in the sole hands of marketing. The board must become a watchdog, aggressively guarding the brand’s health.
While top-line growth elevates shareholder value, boards often favor glamorous alliances and acquisitions, despite their poor track record in boosting returns.
Boards often lack a clear understanding of how the company is meeting its customers’ needs and how the marketing strategies drive (or fail to drive) top-line growth.
Marketing strategies are often poorly aligned with corporate strategy.
The common practice of not including experienced marketers on boards of directors puts firms at a competitive disadvantage.
Misguided marketing strategies often destroy more shareholder value than many other corporate decisions, yet marketing functions typically reside far from the executive suite and boardroom.
Do you sometimes think that :
Thanks to our
services
You anticipate new growth opportunities by combining the creative management of a brand and the analytic discipline of a corporation.
You boost shareholder value by ensuring top-line revenue is driven by organic growth you control and understand.
You bring customers into the boardroom, ensuring marketing activities are aligned with corporate strategy and the entire organization becomes more market driven and customer-centric.
Concerned about gaining competitive advantage and driving revenue growth?
Determined to protect brand equity and capitalise on new opportunities?
Align your marketing strategy with your corporate strategy by inviting
a customer-centric advisor to your board
Whether you are a chair, a board member, or a CEO, in today's dynamic and customer-centric business landscape, inviting a sales and marketing expert as an advisor in the boardroom can bring tremendous value : 1. Customer-Centric focus: A sales and marketing expert possesses a deep understanding of customer behaviors, preferences, and market trends. This expertise is invaluable when it comes to aligning marketing and corporate strategies. By bringing their insights into the boardroom, you ensure that your organization's decisions are firmly grounded in customer-centric principles. This alignment not only strengthens your brand's reputation but also enhances your ability to meet customer needs effectively. 2. Maximizing organic revenue sources: One of the primary advantages of having a sales and marketing expert as an advisor is their ability to identify and capitalize on organic revenue sources. These sources often lie within your existing customer base, waiting to be tapped. By leveraging their expertise, you can develop strategies that nurture customer loyalty, encourage repeat business, and drive word-of-mouth referrals. This, in turn, boosts sales without the need for substantial investments or acquisitions, resulting in sustainable revenue growth. 3. Risk & opportunity anticipation: Nowadays, opportunities and potential risks arise and dissipate with remarkable speed. A seasoned sales and marketing expert, when he also has previous corporate experience and board exposure, possesses the unique ability to identify these opportunities long before they enter the mainstream, and to evaluate their impact on the firm's strategy. By having their perspective in the boardroom, you gain a proactive edge in anticipating new market developments and adjusting your strategies accordingly. Furthermore, this approach shifts the board’s mindset, recognizing that sales, marketing, and brand positioning are not solely the responsibility of the executive team but are matters that must be addressed at the board level. This foresight is invaluable in minimizing exposure to market dynamics, staying ahead of the competition and positioning your organization as an industry leader. 4. Strategy alignment: The synergy between marketing and corporate strategies is often underestimated. A senior sales and marketing expert with strong corporate management experience serves as a bridge, ensuring that both aspects of your organization work cohesively towards common goals. Their presence in the boardroom facilitates better communication, collaboration, and alignment. This holistic approach results in more effective resource allocation, improved marketing ROI, and a sharper focus on initiatives that drive revenue and shareholder value. After several years of collaboration with boards, we feel confident arguying that having a sales and marketing expert on your board is not just a strategic advantage, it's a necessity in today's customer-centric and competitive business landscape.
Our vision: Bring marketing minds into the boardroom to facilitate the alignment of marketing and corporate strategies, boost sales through organic revenue sources, and anticipate new opportunities.
