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Your offer is solid.
But does your strategy truly create desire?
Does it protect your margins?
And does it actually turn value into long-term profit?
You’re a leader.
You know your business.
This diagnostic is here to reveal what intuition alone can’t show.
For years, helping a B2B leader realise the gap between their offer and the expectations of the end customer has been a delicate exercise.
It is tempting to focus on operations — seen as the quickest route to immediate results — at the expense of desirability and perception, which are in fact decisive.
For a long time, obtaining a reliable read on that perception required resources, expertise and access to data that were not within everyone’s reach.
But things have changed.
Today, thanks to the growing voice of consumers, to digital evolution and, more recently, to AI tools, it has finally become possible to aggregate and cross-analyse reviews, weak signals, comments and insights to understand how a brand or business is truly perceived.
To make this understanding actionable for leaders, we built a model based on 9 essential dimensions. Together, they provide a realistic view of the desirability, coherence and performance of a brand or a company.
This led us, in 2025, to develop the first generation of the Desire_Score™: a fast diagnostic that measures an organisation’s real ability to create desire, drive demand and protect its margins.
What is the Desire_Score™ ?
The test that measures your company’s real ability to
· Create desire · Capture value · Defend margins ·
In just a few minutes, a brief questionnaire explores the 9 dimensions that reveal what drives — or hinders — your performance, your attractiveness and your growth potential.
Simple.
Fast.
Actionnable.
🕒 5 minutes – No jargon, 100% strategic insight
Start your Desire_Score™ diagnostic
No commitment.
Plenty of clarity.
Your business will thank you.
Start the test
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