.png)
What if the real issue wasn’t your offer…
but whether your strategy truly connects with the end customer?
You’re a business leader. You know your company better than anyone.
This questionnaire is designed to put your strategic vision to the test through 18 sharp, no-nonsense questions — to reveal in just 5 minutes what needs to be confirmed, refined, or reimagined.
Discover what’s driving (or holding back) your growth
with
The CustomerFirst Score™
We designed this brand performance check-up as a true strategic mirror — to help decision-makers structure their thinking, gain perspective, and get a clear view of where their business stands… and what it could become tomorrow.
It’s built on our 6 KeyDimensions™ model:
✔ Strategic Vision & Consumer-Centric Leadership
✔ Customer Culture & Field Insights
✔ Value Proposition & Brand Differentiation
✔ Field Activation & Partner Alignment
✔ Team Empowerment & Organizational Agility
✔ Go-to-Market Strategy & International Readiness
In just 5 minutes, this diagnostic will help you:
Your offer is solid.
But does your strategy still create desire?
Today, even the best products are no longer enough.
The consumer has taken power — and their expectations now shape your sales, your margins… and your future.
And yet, too many B2B companies still think “product” — when everything now happens on the customer side.
The result?
Stagnant sales. Squeezed margins. Marketing that no longer inspires.
If you’re wondering why your sales are flat
despite having a strong offer…
This test is for you.
This test was designed for:
-
Senior executives and decision-makers in B2B or B2B2C companies
-
Marketing or network directors facing a loss of impact or repositioning challenges
-
Franchise networks or manufacturers looking to modernize their customer approach
-
Brands aiming to increase desirability, coherence, and agility
This diagnostic is based on the CustomerFirst method — a hybrid Consulting + Coaching approach designed to help B2B companies evolve toward a B2B2C model: seducing like a brand, sparking desire like a retailer, and selling like a premium leader.
Zero pressure. Maximum clarity.
Your business might just thank you for it.
-
Assess your brand strategy across the 6 KeyDimensions™ of our model: Vision, Positioning, Field Activation, Agility, Customer Culture, and Go-to-Market strategy.
-
Obtain an overall score and a personalized strategic profile
-
Identify your strengths and areas for improvement
-
Receive a clear, actionable, jargon-free summary
-
Access (if you wish) a free strategic session with a CustomerFirst expert
Quick FAQ
-
How long does it take to fill? 5 to 6 minutes, max.
-
Is it free? Yes, completely.
-
Will you follow up with me afterwards? No. You'll receive your report and are free to contact us
— or not. -
What about my data? It’s strictly confidential and will never be shared or used without your consent. GDPR compliant.
Didier Picard
CEO
A Word in Full Transparency