Struggling with declining sales, squeezed margins, and fierce competition ?

Discover the CustomerFirst Method

Your bridge to market leadership through a new approach to Sales and Marketing

Boost your sales, improve your margins and achieve sustainable growth by adapting the secrets of successful luxury brands to your business !

Manufacturers & Service Providers

In terms of your business, have any of these thoughts ever crossed your mind ?

Lower-than-average company performance in recent years might be the consequence of not adapting to modern sales and marketing methods

Believing in the superiority of our products without focusing on the customer's emotional connection and brand experience could signal an outdated approach.

Our brand image might not captivate the target audience or compete effectively, potentially causing the pricing pressure and squeezed margins we are facing.

Performing products or services need robust sales & marketing approaches to resonate with the ideal customers and create a lasting competitive advantage.

Aligning marketing strategies with changing consumer behaviors and preferences requires a mindset and expertise that we may not have in-house.

Convincing distributors or retail partners to list our products is one thing, convincing end-users to buy them is another.

Declining sales may be linked to market dynamics we haven't grasped.

Fierce competition in our industry makes it challenging to differentiate products or services effectively.

Struggling with declining sales, squeezed margins, and fierce competition?
Relying too heavily on your business partners ?

Too far from your end-user ?

Or still confident your great products will sell themselves?

As surprising as it may seem, luxury brands hold valuable lessons for you

It's time to take control and attract your ideal customers!

Don't reinvent the wheel. We have perfected our method for 30 years

You unleash your sales potential by crafting offerings that are irresistibly relevant to your real clients.

You improve operational margins by providing added customer value, enabling you to premiumize your proposition.

You build a robust brand image and decrease partner dependency by claiming and protecting your business territory

You increase your control over the end-consumer relationship

method:

Thanks to our

Luxury, like any industry, faces its challenges, yet it has shown remarkable resilience over the past three decades. Luxury brands have weathered crises better than many other sectors, and two key factors account for this: 1. Luxury brands put the consumer at the center of everything they do, with a strong reliance on Sales and Marketing activities to add an aspirational dimension to their proposition : fundamentally, luxury is about making people dream. 2. Consequently, consumers feel an irresistible urge to choose these brands above all others. With 30 years of experience in the luxury beauty industry, we have come to realize that, contrary to popular belief, luxury operates on principles applicable across industries. Strategies successful in luxury can be effectively adapted to other sectors. FMCG companies have already embraced this logic, excelling in customer-centricity. Other sectors, on the other hand, has been slow to respond. Post-Covid, some players have recognized the shift from product-centered to customer-centric approaches. Traditional selling methods still function in pure B2B relationships, but for those supplying products or services directly (B2C) or indirectly (B2B2C) to individuals, the rules have changed. Companies no longer sell; they help users decide. They transcend performance and features, offering experiences, emotions, and values. Those who fail to adapt may face challenges. We predict that by 2026, 15 to 20 strong European brands will emerge from the red ocean of companies merely delivering products or services. These companies have sporadic interactions with end-users, lack understanding of user behaviors, and struggle to build and sustain loyal customer communities—skills at which luxury brands excel. We are on the lookout for these promising brands. With our extensive experience, we can assist CEOs and boardrooms of manufacturers and service providers in enhancing sales, boosting profit margins, and fortifying brand image. Our approach involves adapting the sales and marketing strategies of leading luxury brands while challenging the conventional product-focused approach to foster a more customer-centric culture. To spot potential unicorns, we've set stringent criteria. Not every company can make the leap, but with rigorous screening, we're confident we can pinpoint the ones poised to benefit from our decades of experience. Their teams will swiftly embrace proven marketing methods, concepts, and tools. Guided by our expert mentors, they'll deploy within months highly effective go-to-market strategies, boosting their results and positioning their business for sustainable growth.

Our vision: Non-luxury businesses have a lot to learn from luxury brands. We can unlock their potential by adapting the secret methods behind their success to other industries.

To find out if your company can take this shift, book a free consultation with one of our experts today.

We predict that by 2026, 15 to 20 strong European brands will emerge from the red ocean of companies merely delivering products or services.

We are on the lookout for these promising brands. With our extensive experience, we can assist manufacturers and service providers in boosting their sales, improving profit margins, and enhancing their brand image.

To spot potential unicorns, we've set stringent criteria. Not every company can make the transition, but with rigorous screening, we're confident we can pinpoint the ones poised to benefit from our decades of experience. Their teams will swiftly embrace proven marketing methods, concepts, and tools. Guided by our expert mentors, they'll deploy within months highly effective go-to-market strategies, boost their results and position their business for long-term sustainable growth.

BOOK A FREE CONSULTATION

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